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Government Affairs / Lobbying Washington, DC, USA

PACE LLP — 185% More Qualified Policy Leads

We transformed PACE's brochure site into a lead engine for bipartisan federal advocacy across 11 policy areas.

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The Obstacle Context

The Challenge

Founded in 1991 by a Democrat and Republican, PACE had “Respected Federal Advocacy” but their website didn’t reflect three decades of wins. Trade associations searching “bipartisan lobbyist agriculture” found competitors. Their “no one size fits all” approach wasn’t visible online.

Applied Strategy Roadmap

Our Solution

We built a secure, credibility-first site highlighting their bipartisan origin story, created individual pages for each policy area (Agriculture, Energy, Defense, etc.), added a confidential intake form, and launched LinkedIn thought-leadership ads targeting association executives.

Operational Implementation Pipeline

01

Bipartisan Story

Led with 1991 Democrat-Republican founding narrative

02

Policy Architecture

Built dedicated hubs for 11 areas from Agriculture to Defense

03

Discreet Lead Flow

Confidential intake replacing public phone number

Case validation graphics showcase

Scope of Work & Services Delivered

seo
content
webdev

"Jash gave our 1991 bipartisan firm a digital presence that matches our Capitol Hill reputation — discreet, credible, and effective."

PACE, LLP
Managing Partner, PACE LLP

Project Details

PACE, LLP

PACE, LLP

www.pacellp.com
Industry Focus Government Affairs / Lobbying
Operations Center Washington, DC, USA
Deployment Timeline 6 months
Year 2025
Duration 6 months
Team Size 4 specialists

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Provisioned Infrastructure Stack

WordPress VIP HubSpot CRM LinkedIn Ads SEMrush Hotjar

Analytics Layer

Measurable System Trajectory Outcomes

Organic Traffic
Contact Form Submissions +185%
Time on Site 3:42 min

Core Highlights

metric 1 - value 185%
metric 1 - label Qualified Leads
metric 2 - value 11
metric 2 - label Policy Pages Ranking #1
metric 3 - value 68%
metric 3 - label Increase in RFP Invites