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Construction & Bespoke Joinery Cardiff, South Wales, UK

CWFM — 320% More Commercial Project Inquiries

We repositioned CWFM from a general builder to the go-to ISO-certified commercial and bespoke joinery partner for South Wales.

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The Obstacle Context

The Challenge

With 40+ years experience, CWFM offered everything from pharmaceutical cleanrooms to bespoke kitchens, but their site said “general builder.” Commercial clients searching “pharmaceutical construction Wales” or “office fit-out Cardiff” couldn’t find them, despite ISO 9001 & 14001 + L-4 Accreditation.

Applied Strategy Roadmap

Our Solution

We created sector-specific SEO hubs for 5 high-value sectors, built a project filter (Pharma, Hospitality, Education, Commercial Offices), added a quick-enquiry system replacing the old 01446 740064 call-only flow, and launched case study pages proving “Crafting Spaces, Building Trust.”

Operational Implementation Pipeline

01

Sector SEO

Split generic "construction" into Pharma, Hospitality, Education, Commercial Offices, Joinery

02

Trust Stack

Showcased 40 years + ISO + L-4 + SME to Global Brands

03

Fast Enquiry

Launched Quick Enquiry replacing call-only flow

Case validation graphics showcase

Scope of Work & Services Delivered

seo
ppc
webdev

"Jash turned 40 years of trust into a digital machine — we now get qualified pharma and commercial leads weekly, not just referrals."

CWFM
Director, CWFM

Project Details

CWFM

CWFM

www.cw-fm.co.uk
Industry Focus Construction & Bespoke Joinery
Operations Center Cardiff, South Wales, UK
Deployment Timeline 7 months
Year 2024
Duration 7 months
Team Size 5 specialists

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Let us apply this customized operational performance roadmap explicitly to scale your platform metrics.

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Provisioned Infrastructure Stack

WordPress ACF SEMrush Google Ads Hotjar CallRail

Analytics Layer

Measurable System Trajectory Outcomes

Organic Traffic
Conversion Rate 6.1%
Avg Project Value £180K

Core Highlights

metric 1 - value 320%
metric 1 - label Commercial Inquiries
metric 2 - value £2.4M
metric 2 - label Pipeline Value
metric 3 - value 68%
metric 3 - label Joinery Upsells